About us

Arc & Ivy London

Arc & Ivy London was founded over two decades ago by Margaret Whitmore, a British fashion professional with a lifelong passion for timeless style and quality craftsmanship. From a small boutique in London, she built the brand on a simple belief. Clothing should feel elegant, comfortable and made to last beyond passing trends.

For 20 years, Arc & Ivy London has quietly dressed women across the UK who value understated confidence over fast fashion. Every collection has been carefully curated, with a focus on flattering fits, refined details and pieces that can be worn season after season.

As we celebrate our 20 year anniversary, we also mark a special moment in our journey. Margaret has decided that the time has come to pass Arc & Ivy London on to a new generation, her daughter Emily Whitmore, who has grown up surrounded by the brand and shares the same appreciation for quality and timeless design.

To honour this milestone, we are hosting a special Anniversary Sale, giving our customers the opportunity to enjoy our collections at exclusive prices as we prepare for this new chapter.

While the leadership evolves, our values remain unchanged. We continue to work with trusted suppliers, carefully select every piece and ensure that each item meets our standards for comfort, durability and effortless style.

Arc & Ivy London has never been about trends. It is about feeling confident in what you wear, trusting the quality behind it and knowing it will stand the test of time.

Thank you for being part of our journey over the past 20 years and for stepping with us into the future.